Things I Should Throw Out: More From A 1951 Phoenix Gazette
Published May 26th, 2006 in Obligations, Trash Tags: Arizona, History, Housekeeping, Print.
Ah, the fifties! When innovation blossomed, conformity abounded and paranoia lurked behind every tree! (Or so I hear — I wasn’t alive then.)
Rather than offer fresh historic perspective, don’t these laboriously culled excerpts merely serve to confirm our own self-serving predjudices? We love to laugh at these tatters of media ephermera, at the unashamed nakedness of their bias, at the barefaced innocence of their wrongheaded arrogance. Otherwise, we’d be forced to admit that we have more in common with our former selves than we care to admit.
Let’s face it: we’re no less xenophobic and consumption obsessed today than the folks from back then. It’s just that our ad design isn’t as clean nowadays, and the quality of our news reporting isn’t as good. No matter how much we may slap each other on the backs over the clarity of our insights and the industry of our endeavors, we’re still grounded in the same old dead end. At the end of the day, it’s all about grinding out survival via the buying and selling of goods and services.
Consider the poor bastard who sweats through the pursuit of a liberal arts degree and lands himself a good job on the local newspaper. There, he discovers a life of working until three in the morning, cranking out mindless copy to fill holes in the layout. “Through These Columns Pass Announcements of the World’s Finest Products Offered at Interesting Prices.” Fifty years later, the sour stink of self-loathing jumps right off the yellowing page and cuts right through the mold and mildew.
When getting and spending, happiness our aim, life can be beautiful:
Ezy Angel Mix has ‘em all talking
The king of cottage cheese
No more dust
Sales are up when heat and humidity are down
Let a check do it for you
I sure wish all my customers paid by check
Fighting the good fight:
The Red Braid
A staunch believer in advertising the product
Fallout from the “Couppee incident”
The view from the funnies:
Clean up the breeding place
Homework=Schoolwork
Thanx to many grocers
The other red menace
Any idea what “NEWLY OILED” refers to? The screen?
Back in the days before the entire city of Phoenix was coated with a layer of asphalt, drive-in theater owners would use petrolium products to cut down on the dust from the unpaved parking lots, coating them with oil. Rather than hide this fact, they used it as a selling point.