Here is another record I know absolutely nothing about. I’ll bet you there was never a “The Loving Sounds.” No one ever went in search for this record. No one ever paid for it outside of a thrift store. This album sounds like a bunch of leftover European production library tracks, licensed for next to nothing and given away in a long forgotten department store promotion. This is the perfect share for the post MegaUpload era: an orphaned project that no one ever loved and no one cares about.

But you will. This is the kind of music that fans of this blog (Meat Heads notwithstanding) keep returning for. Innocuous, nondescript low-fidelity Muzak fodder of indifferent quality, gotten for nothing, saved briefly, then discarded. This is the kind of album only a “collector” such I would lovingly rip, edit and share for the half-dozen of you who’ll download anything.

There are enough rabid production library freaks out there who could recognize these tracks in their sleep. But they’re no doubt too busy pursuing storage unit treasure or refreshing online auction pages every ten seconds to visit Bostworld. The rest of you are free to do what you always do whenever you see a “download” link. Do it now, culture lovers, before album sharing becomes a thing of the past.

DOWNLOAD: Multiupload | Mediafire

“Point-of-purchase materials are those created specifically to engage the consumer at the point of sale. Point-of-purchase is an advertising method in itself. It has its own means of expression, its own restrictions, and an unlimited potential for growth and expression.

“The expansion of self-service stores and the resulting change in consumer buying habits have contributed to the development of point-of-purchase materials. Their importance have increased with the growth of retailing and the needs of mass marketing. More often than not, unplanned buying decisions are made in the store, and the effective display of merchandise is the deciding factor in the consumer’s choice.

“It is in the retail store, away from the mass media, that the consumer and advertiser confront each other — the advertiser with product, the consumer with money. The results are immediately discernible.”

– Harvey Offenhartz, “Point-Of-Purchase Design” (1968)

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